How Wayona Won Back Its Amazon and Retail Customers
Wayona sells mainly through offline retail and Amazon. With NeuroWarranty it started collecting customer data on every product, doubled that data in a quarter and grew repeat sales.
About Wayona
Wayona is a consumer electronics and appliances brand with a diversified product range. Most of its sales come from offline retail and Amazon.
- Industry
- Consumer electronics and appliances
- Sales channels
- Offline retail and Amazon
- Focus
- Customer data, remarketing, repeat sales
- Solutions
- Collect Consumer Data, Digitize Warranties
The Challenge
No Data on Retail and Amazon Buyers
Wayona's two main channels kept the customer, so it had no way to know who bought its products.
Couldn't Connect at Scale
Without contact details, Wayona couldn't build relationships with its customers.
Lost Repeat Business
No way to remarket meant lower retention and repeat sales slipping away.
Post-Sales Service Across SKUs
Delivering smooth post-sales service across many products was a constant hassle.
How NeuroWarranty Helped Wayona
1. Customer data from every purchase
A QR code on each product invited buyers to register, giving Wayona the details of its Amazon and retail customers.
2. Better post-sales service
Digital warranties and online claims made service simpler for customers across every SKU.
3. Data-driven remarketing
Wayona used the data to personalize communication and bring customers back.
What Changed for Wayona
Customer data acquisition doubled from 8% in the first quarter to 16% in the next.
5X customer engagement compared with other consumer electronics brands.
10% increase in repeat sales from better service and personalized, data-driven remarketing.
300% increase in customer participation in the warranty program as products across SKUs were digitized.
Read the full Wayona story on our blog
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Wayona Case Study FAQs
How did Wayona get customer data from Amazon buyers?
Wayona added a QR code to each product. Buyers from Amazon and offline retail scan it to register their warranty, giving Wayona the contact details of customers its sales channels never shared.
How fast did Wayona's customer data grow?
Customer data acquisition doubled in one quarter, from 8% of units sold in the first quarter to 16% in the next.
What other results did Wayona see?
A 300% increase in customer participation in its warranty program, a 10% increase in repeat sales and 5X customer engagement compared with other consumer electronics brands.
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