How Flo Mattress Cut Warranty Processing Costs by More Than Half
Flo made its warranty process effortless for customers, cut processing costs by more than half and used registration data to bring buyers to its own website.
About Flo Mattress
Flo is a direct-to-consumer mattress brand in a category where warranty and reputation weigh heavily on what customers buy.
- Industry
- Mattresses and sleep products
- Sales channels
- Online marketplaces, retail and its own website
- Focus
- Claims experience, processing costs, direct sales
- Solutions
- Digitize Warranties, Warranty Claims, Collect Consumer Data
The Challenge
A Difficult Claims Process
Long-warranty products like mattresses need a claims process customers can trust, and the old process was slow and frustrating.
High Operational Costs
Handling warranty claims manually was expensive.
No Way to Reach Retail Buyers
Customers who bought through other channels couldn't be cross-sold or brought to Flo's website.
Fraudulent Claims
Without verified purchase records, invalid claims were hard to catch.
How NeuroWarranty Helped Flo Mattress
1. Registration with a scan
A QR code let every buyer register their mattress warranty in seconds.
2. Automated claims
Claims were raised online, verified against registration records and tracked to resolution.
3. Customer data for D2C growth
Every registration gave Flo the details it needed to cross-sell and bring customers to its website.
What Changed for Flo Mattress
Automating the warranty process cut Flo's warranty processing costs by more than half.
Registration data let Flo cross-sell, resell and bring customers directly to its website.
A simplified claims process positioned Flo as a trusted, customer-centric brand, and the hassle-free warranty became one of its selling points.
Read the full Flo Mattress story on our blog
Read the full story“We were looking for a technically strong solution, and NeuroWarranty certainly stood up to our requirements. It eased consumer interactions and automated the warranty claims process.”
Gaurav ZatakiaCEO, Flo MattressMore Customer Stories
Flo Mattress Case Study FAQs
How much did Flo Mattress save on warranty processing?
Flo Mattress cut its warranty processing costs by more than half by automating registration and claims with NeuroWarranty.
How did Flo Mattress simplify warranty claims?
Customers register their mattress with a QR scan and raise claims online. Each claim is verified against the registration record and tracked to resolution, so there is no paperwork to chase.
How did Flo Mattress use registration data?
Registration data let Flo cross-sell, resell and bring customers who bought through other channels directly to its own website.
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