How Syska Increased Repeat Sales by Up to 180%
Syska digitized warranties for more than 800,000 units a month across a network of 5,000 distributors and 200,000 retail outlets, and turned anonymous buyers into customers it can reach directly.
About Syska
Syska is one of the market leaders in consumer electronics and electricals, with product lines including LED lighting, personal care and mobile accessories. Over more than 30 years it has built a distribution network of about 5,000 distributors, 10,000 authorized dealers and more than 200,000 retail outlets.
- Industry
- Consumer electronics and electricals
- Scale
- 800,000+ units registered a month
- Sales network
- 5,000 distributors, 10,000 dealers, 200,000 retail outlets
- Solutions
- Digitize Warranties, Collect Consumer Data
The Challenge
Warranties Couldn't Keep Up With Distribution
As the distribution network grew, running a paper warranty program across thousands of partners became harder and more expensive.
Genuine Products Were Hard to Verify
Syska needed a way to tell authorized products eligible for warranty apart from counterfeits, without upsetting genuine customers.
No Access to End Customers
Products sold through dealers and retail outlets left Syska without the data to reach its own customers.
Data Without a Plan
Collecting data wasn't enough. Syska needed to understand customer behavior and use it to engage customers and drive repeat sales.
How NeuroWarranty Helped Syska
1. Paperless warranties at scale
QR codes on every product let customers register their warranty in a scan, with no paper card or app download.
2. Customer data on every purchase
Each registration captured verified customer details, whichever dealer or store sold the product.
3. Data that drives repeat sales
Syska used the data to understand its customers, personalize communication and bring buyers back.
What Changed for Syska
300% increase in customer participation in the warranty program across more than 800,000 units a month.
Up to 180% increase in repeat sales through better post-sales service and data-driven remarketing.
5X customer engagement compared with the industry average.
Read the full Syska story on our blog
Read the full story“They have helped us a big way in implementing paperless warranty solutions for our brand. They have great technology, and the implementation and integration set up was really quick.”
Gurumukh UttamchandaniExecutive Director, Syska LED LightsMore Customer Stories
Syska Case Study FAQs
What results did Syska get with NeuroWarranty?
Syska saw a 300% increase in customer participation in its warranty program, up to 180% growth in repeat sales and 5X the industry average customer engagement.
How many products does Syska register with NeuroWarranty?
More than 800,000 units a month, sold through about 5,000 distributors, 10,000 authorized dealers and over 200,000 retail outlets.
How did Syska digitize its warranties?
Syska added QR codes to its products. Customers scan the code to register their warranty in seconds, with no paper card or app download, and each registration captures verified customer details.
How did NeuroWarranty help Syska grow repeat sales?
Registration data showed Syska who its customers were, whichever dealer or store sold the product. Syska used it to personalize communication and remarket to buyers, which grew repeat sales by up to 180%.
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