Whether you are a small D2C brand or a large corporation, the ability to make your customers register their products is critical for success. A Product registration software collects valuable information about each customer, such as their name, e-mail address and any other information they provide during registration. Data is then used to increase repeat sales, manage warranty claims and improve customer satisfaction.
But a lot of brands despite having a product registration process in place, suffer from extremely low product registration rates, if you are one of them, how can you increase your product registration rates?
Your complete guide to increasing your product registration rates -
Simplify the product registration process -
The biggest problem with the registration process is that it's complicated. The registration form is the first thing people see when they visit your website. It’s also where most people leave.
Your registration form should be short and clear but not so short that it feels like a forced choice. When someone has to think about what they want, they’re less likely to complete the process. Take advantage of the fact that you have their attention by making sure there are no mistakes on the form itself or in its instructions.
NeuroWarranty is amongst one of the most easy-to-use product registration software available in the market right now - Click here to get the complete product experience.
Offer customers something in return for their data -
The more you can provide for your customers, the more likely they are to become loyal and repeat customers. The best way to do this is by giving them something more than what they expected — a little something extra that serves as a reward for their loyalty and participation in your business model.
The first step to increasing product registrations is to deliver value in return for customer data. A good example of this is building a loyalty program that tracks how customers are using your products and services, and then gives them discounts and other rewards when they use them more.
A company might offer customers a discount on their next purchase if they register for the service. Or it might send them an e-mail about new products and services.
The key is to make sure that the customer has something of value to receive from registering with the company. But how can you make use of data that you onboard, Click here to know how you can increase repeat sales by as much as 180% using customer data.
Simplify Access to Help, Support -
One of the best ways to improve product registration is to simplify access to help, support, and assist. This means that there should be a single place where customers can go to ask questions, get answers, and find resources.
You may also want to consider using an automated system for handling customer inquiries. This will allow you to quickly respond to inquiries and focus on other aspects of your business without having to deal with low-priority issues or follow up with customers who haven't been able to resolve their issues.
While looking for product registration solutions for your brand always look for a solution like NeuroWarranty, which has an inbuilt CRM. An inbuilt CRM will make the life of your support executive a lot easier and also save you additional costs of buying different CRM tools.
Make sure your customers trust you with their data -
When it comes to data protection, customers are concerned about their privacy and the safety of their personal information. They also want to know that the company they do business with is committed to protecting their data.
So how can you reassure your customers about data protection? Here are some tips:
Be clear about what information you collect and why. Explain how you use it, specifically how it's used for marketing purposes and how long you keep it. If there are any sensitive pieces of information, explain those as well.
Provide clear instructions on how to opt-out of online tracking and third-party collection of data. You can even let customers know if they're already being tracked through other channels or if they can opt-out in a different way than just turning off cookies.
Let customers know what happens to their information if something goes wrong (for example, if someone hacks into your website). Then explain what steps you're taking now and in the future to prevent this from happening again.
Make the form as simple as possible -
The first step in increasing your product registrations is to eliminate as many fields as possible. By doing so, you will reduce the amount of data you need to enter for each order and make it easier for customers to complete their purchases.
You can do this by letting customers choose options from dropdown menus or by allowing them to enter certain information in boxes below the options. This approach makes it easy for customers to choose from a variety of options without having to search through lengthy textboxes or narrow fields.
For example, if you sell multiple products—such as earphones and speakers —you could create a menu of choices that allows customers to select the type of earphone they want to register (for example, "wireless earphones"), then enter the model (for example, "wl - 07").
Allow users to sign in with phone numbers and e-mails -
Most people have multiple passwords to remember, and a good number of people forget their passwords a lot. Allowing users to log in with phone numbers and e-mails will save your customers from a lot of hustle.
This process is called single sign-on, and it allows someone to register with one click. It can be a tricky design aspect to add to your website or app, but we think it is worth the extra effort. Keep in mind that most people would trust a single sign-on process more than one without it.
NeuroWarranty is amongst one of the most easy-to-use product registration software available in the market right now -Click here to get the complete product experience.
Product registration software is a great way to help your brand increase repeat sales. It's also a great way to build customer loyalty and keep customers coming back for more. And making sure you are great at it can become one of your biggest strategic advantages.