Why you should always use Warranty Software in place of a website form

 Whether you are a small D2C brand or a large corporation, the ability to make your customers register their products for warranty is critical for success. 

Making customers register for a warranty not only makes the process a lot simpler for future claims but also gets you important first-party customer data. The customer data can then be used to build a personal connection with your marketplace and retail customers.

As brands slowly start to digitize their warranty processes, a large number of brands think a form on a website is all they need to get their customer to register their warranty. 

Warranty solutions often end up being too complicated for users to register, resulting in low registration rates. The registration form is the first thing people see it’s also where most people leave.

The problem with website forms is it is one size serves all solution. No matter what product they buy, all customers will be directed to the same page. As a result, they have to enter details like product id, SKU, model etc resulting in a high drop-off rate.

But talk to your customers, and you'll realize the shortcomings of a website form/ web page.

What is the difference between using a web form vs a warranty solution?

Web Form
Warranty Software
They are not personalized.
Personalize the form for different languages based on the scan location.
Customers have to enter details like product id, SKU ID, model number etc, leading to a drop-off rate of more than 70%
Liberate customers from having to enter technical details like product id, SKU ID etc, as each QR code is unique for every product and SKU.
Website forms cannot be used for anything more than registering warranties, like providing product information or showing relevant demo videos.
Allow you to use the warranty touchpoint to educate the customers and showcase your product features using images and videos.
Website forms can't be used to upsell as there is no information available about the product purchased in the first place.
Upsell relevant products to customers based on their current purchases.

Warranty forms should be short and clear but not so short that it feels like a forced choice. When someone has to think about what they want, they’re less likely to complete the process. Take advantage of the fact that you have their attention by making sure there are no mistakes on the form itself or in its instructions.

So what can you do to make the warranty registration process more efficient?

Using a QR-based warranty software like NeuroWarranty allows you to 

When using a QR code-based solution, each QR code is customized for different SKUs and products, cutting down the amount of information needed by customers. 

Brands that shifted from website forms to QR code-based solutions saw their registration rates rise by as much as 200%.

A Warranty management software collects valuable information about each customer, such as their name, e-mail address and any other information they provide during registration. 

Data is then used to increase repeat sales, manage warranty claims and improve customer satisfaction.

But a lot of brands, despite having a warranty management process in place, suffer from extremely low warranty registration rates. If you are one of them, how can you increase your warranty registration rates? 

NeuroWarranty is amongst one of the most easy-to-use warranty registration software available in the market right now -Click here to get the complete product experience.